Venue

News
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Private label update: Whole Foods redesigns prepared foods packaging

Upscale retailer’s strength of supporting regional suppliers made for weak national branding.
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Supplier News
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Supply chain alliance for MACtac® and Xennovate Medical

A new alliance between MACtac® and Xennovate Medical broadens customer access to Xennovate Medical’s patented hydrocolloids for wound, skin and ostomy applications and reinforces MACtac’s position as one of the top specialty suppliers in the medical industry.
News
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Nine drivers propelling digital packaging's growth

It’s all about speed to market and getting razor-sharp graphics that enhance ‘pick-up’ power. Digital printing provides customization flexibility and supply chain pluses.
Sterling Anthony, CPP
Feature Article
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Eye-tracking and packaging

Do the "eyes" have it when it comes to how shoppers vote on the effectiveness of packaging design?
News
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Private label shows promise in personal care, beauty products

Two analysts expect retailers’ own brands to make more inroads in those aisles of the store as they pay more attention to product quality and consumer experiences.
Feature Article
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Wal-mart

 
News
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How well do you know your Hispanic shoppers? 10 things to consider

An effective packaging strategy goes beyond a bilingual label. It considers all aspects of the package. But first, you need to study this complex and emotional group.
News
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Private-label product introductions outstripping national brands

‘Benefit loyalty is replacing brand loyalty,’ Mintel exec tells Food Marketing Institute Show audience. ‘Consumers want their needs met.’
News
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Walmart still searching for alternative to PVC in its packaging

However, the retailer’s annual sustainability report includes some positive news about its effort to reduce plastic-bag waste in its stores.
Nielsen_chart
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Nielsen: Store-brand gains approaching 20% of dollar share in U.S.

National-brand fortunes showed some improvement, but an analysis emphasizes that private-label quality—and prices—will rise as retailers offer premium and unique items.
Refill_fabric_softner
Feature Article
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Refillable packaging: What's in it for the consumer?

An ASDA supermarket trial in the U.K. offers consumers an in-store opportunity to refill private-label fabric softener in a plastic pouch.
Kraft_Foods
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Kraft CMO sounds warning to FUSE audience: 'Retailers are building brands'

“Private label,” as a term generically defining retailers’ product-marketing approach, is antiquated, said Kirsten Lynch, chief marketing officer at Quaker Foods and Snacks, a division of PepsiCo.
News
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Ideas for making packaging and P-O-P displays team players

The product, the package, and the budget are in place for point-of-purchase. Here’s how to integrate them for maximum branding muscle.
Chips
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Fresh research: Shoppers continue to give thumbs-up to private-label

Many consumers don’t see any improvement in the economy as it pertains to their household budget. For national brands, the call-to-action is a focus on value and brand experiences.
Feature Article
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Kellogg's bundles clubstore cartons in film

 
Shelf_Impact_workshops
News
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Registration open for Shelf Impact!'s 2010 Package Design Workshops

Shelf Impact!’s popular Package Design Workshops series returns for its third year in 2010, bigger and better than ever.
News
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Analyst: National brands need to focus on experiences

Kaleidoscope’s Dennis Furniss believes too many brands are allowing private label to make inroads by focusing on things other than what’s really important to consumers.
News
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Some retailers experiment with reducing national-brand selection

Though some axed products have been restored, it’s clear that in the new world of retailing, national brands will have to earn their place as sales-generators.

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