Venue

Physicians, DVRs, the Internet, and friends gain as “influencers’” of consumer OTC drug purchases. Will packaging help marketers appeal to these influencers?

The economy has changed purchase patterns at C-stores, and marketers should determine seek opportunities to introduce new or repackaged products.

 

Among the more noteworthy trends in packaged goods manufacturing over the past few years has been the push to give packaging a seat at the table.

 

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More than half the consumer packaged goods (CPG) companies responding to an exclusive Packaging World/Contract Packaging (PW/CP) survey say growth in private-label products provides opportunities for their companies—a stark change from recent years when national brands generally regarded private-label growth as a competitive threat.