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Venue

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Private label shows promise in personal care, beauty products

Two analysts expect retailers’ own brands to make more inroads in those aisles of the store as they pay more attention to product quality and consumer experiences.
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Wal-mart

 
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How well do you know your Hispanic shoppers? 10 things to consider

An effective packaging strategy goes beyond a bilingual label. It considers all aspects of the package. But first, you need to study this complex and emotional group.
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Private-label product introductions outstripping national brands

‘Benefit loyalty is replacing brand loyalty,’ Mintel exec tells Food Marketing Institute Show audience. ‘Consumers want their needs met.’
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Walmart still searching for alternative to PVC in its packaging

However, the retailer’s annual sustainability report includes some positive news about its effort to reduce plastic-bag waste in its stores.
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Nielsen: Store-brand gains approaching 20% of dollar share in U.S.

National-brand fortunes showed some improvement, but an analysis emphasizes that private-label quality—and prices—will rise as retailers offer premium and unique items.
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Refillable packaging: What's in it for the consumer?

An ASDA supermarket trial in the U.K. offers consumers an in-store opportunity to refill private-label fabric softener in a plastic pouch.
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Kraft CMO sounds warning to FUSE audience: 'Retailers are building brands'

“Private label,” as a term generically defining retailers’ product-marketing approach, is antiquated, said Kirsten Lynch, chief marketing officer at Quaker Foods and Snacks, a division of PepsiCo.
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Ideas for making packaging and P-O-P displays team players

The product, the package, and the budget are in place for point-of-purchase. Here’s how to integrate them for maximum branding muscle.
Chips
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Fresh research: Shoppers continue to give thumbs-up to private-label

Many consumers don’t see any improvement in the economy as it pertains to their household budget. For national brands, the call-to-action is a focus on value and brand experiences.
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Kellogg's bundles clubstore cartons in film

 
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Registration open for Shelf Impact!'s 2010 Package Design Workshops

Shelf Impact!’s popular Package Design Workshops series returns for its third year in 2010, bigger and better than ever.
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Analyst: National brands need to focus on experiences

Kaleidoscope’s Dennis Furniss believes too many brands are allowing private label to make inroads by focusing on things other than what’s really important to consumers.
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Some retailers experiment with reducing national-brand selection

Though some axed products have been restored, it’s clear that in the new world of retailing, national brands will have to earn their place as sales-generators.
OFF THE SHELF: Costco's treasure hunt strategy strikes again
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OFF THE SHELF: Costco's treasure hunt strategy strikes again

Packaging World Editor Pat Reynolds went shopping at his local Costco with one or two things on his list. But a few items not on his list were not to be denied.
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First crack in private label's gains?

Wall Street Journal on-line reports CPGs are winning back some of the sales lost to private brands during recession.
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BrandSpark's Canadian shopper study reinforces what we know about 2010 consumer behavior

Healthier options, more private label, and a growing suspicion of “green” claims…our neighbors to the north are not that different after all!
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Thought leaders deliver packaging insights

At a first-of-its-kind Pack Expo Thought Leaders Dinner, supplier panelists discuss economic factors, food safety, sustainability, and private-label growth.

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