Store-branded items in the supermarket continue to grab bigger and bigger chunks of market share once belonging to branded items. Harry's Fresh Foods of Portland, OR, has come up with a way of capitalizing on this ongoing trend.
Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.
A stand-up, spouted pouch for an energy gel filled in the U.S. and sold in Japan, a first-of-its-kind milk pouch in Germany, and a stand-up frozen fruit pouch MAP-packed in Costa Rica illustrate the global power of the pouch.
An old-fashioned mason-style glass jar evokes a nostalgic feeling for buyers of Del Monte's popular Orchard Select® brand sliced fruit. But by July, the jar will have undergone some significant changes.