Kaleidoscope’s Dennis Furniss believes too many brands are allowing private label to make inroads by focusing on things other than what’s really important to consumers.
Though some axed products have been restored, it’s clear that in the new world of retailing, national brands will have to earn their place as sales-generators.
Packaging World Editor Pat Reynolds went shopping at his local Costco with one
or two things on his list. But a few items not on his list were not to be
denied.
At a first-of-its-kind Pack Expo Thought Leaders Dinner, supplier panelists discuss economic factors, food safety, sustainability, and private-label growth.
Retailers, looking to boost sales in hard economic times, are squeezing national brands and giving their own products more shelf play, often at lower prices.
A recent stroll down the aisles of a Costco store brought Senior Editor Anne Marie Mohan face to face with a three-pack of cereal cartons unitized in lightweight film rather than paperboard.
Some consumers are beginning to spend again. Now may be the time to rethink design to give your product strong meaning. Some private-label brands already have begun.
It’s not just the recession that’s causing the current spike in private-label sales. Retailers are growing increasingly sophisticated about positioning own-brand items.
The unique environment of the wholesale club store demands that packaging be retail-ready, eye-catching, innovative, and environmentally friendly to secure product sales.