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Private Label Smackdown: Duane Reade capitalizes on New York connection
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Private Label Smackdown: Duane Reade capitalizes on New York connection

Todd Maute of CBX compares New York City drugstore chain Duane Reade's new city living-themed private-label package designs with name brand items in the food and personal care categories.
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Private Label Smackdown: Creating personality for private-label brands
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Private Label Smackdown: Creating personality for private-label brands

Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."
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IoPP introduces two new awards to AmeriStar program

For the first time, a new private-label packaging category and a ‘Best in Show’ award will be included in the AmeriStar Package Awards competition when it launches this fall.
Private Label Smackdown: New game-changing private-label beer brands
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Private Label Smackdown: New game-changing private-label beer brands

Lisa Baer of Baer Design Group says "Beer is one area where private-label may take a smack at national brands." Here she shows two new examples of private-label canned beer brands and compares their packaging against leading national labels.
Private Label Smackdown: The use of structure as a differentiator
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Private Label Smackdown: The use of structure as a differentiator

Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.
Private Label Smackdown: Doing battle in the olive category
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Private Label Smackdown: Doing battle in the olive category

Melinda Wooten of KW Strategems looks at both regular and upscale private brands of olives and compares design cues to national brands. Packaging spans glass metal and plastic.
Package Case Study
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Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again
Private Label Smackdown: The French Connection
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Private Label Smackdown: The French Connection

Guest critic Will Burke from CB'a Brand Engine goes shopping in Paris and analyzes the design strategy for the private label brand Bio across a variety of products including nuts, flour, eggs, and crackers.
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Study reports 'modest improvement' in medication adherence

Dispensing data from 3.1 million individuals filling prescriptions at nationwide Walmart pharmacies shows positive adherence results from using calendar blister packaging.
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Package Case Study
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Wire coil clamshell package wins DuPont award

Thermoformed medical device package for Arthrex’s surgical wire wins Innovation Award for Perfecseal.
Feature Article
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A life in packaging

It was 48 years ago that I walked into an office in London’s West End to begin my first job in packaging.
PERSONALIZED PACKS. Calendar-styled blisters filled with a specific patient's medications make it easier to adhere to prescribed
Package Case Study
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Adherence packs assist patients and caregivers

New study identifies Medicine-On-Time’s packs as effective in helping caregivers and patients administer meds properly, reducing nursing home admissions and costs.
Private Label Smackdown: Private brands that evolve beyond the copycat strategy
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Private Label Smackdown: Private brands that evolve beyond the copycat strategy

Rob Wallace of New York City-based strategic brand identity consultancy Wallace Church compares strategies of private vs. national brand in several product categories with a special emphasis on Target.
Private-Label Smackdown: Tesco takes on name brand yogurts
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Private-Label Smackdown: Tesco takes on name brand yogurts

Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.
WORK IN PROGRESS. Menasha Packaging and Morton Salt representatives review a sketch for the table salt trays inside Menasha's mo
Feature Article
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Mobile lab lets Morton Salt get retail-ready game on

Menasha Packaging’s Design on Wheels operation puts the design team at the salt company’s doorstep—and cost-effectively prepares display pallets in one day.
Feature Article
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A winning package for Old Style and the Cubs

Pabst and its design firm hit one out of the park with this full-body heat-shrink label designed to make a 12-oz glass bottle look like a wooden baseball bat.
Feature Article
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Walmart's views on Retail-Ready Packaging

The five easies are a firm foundation in Walmart’s approach to RRP. And as Chet Rutledge points out, there’s a role for packaging equipment builders and material suppliers, too.
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Package Case Study
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Custom bottle, closure shape Dial's entry into lotions

The category is crowded, with a lot of ‘me-too’ packaging. The gentle curves on Dial NutriSkin’s bottle and closure provide both findability and functional benefits.

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