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Venue

The design for Duane Reade/Walgreens’ Good n’ Delish brand combines gut feeling and market insights, giving New Yorkers just what they wanted—a New York brand image they could relate to.
Feature Article
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Create a benchmark-busting private-label brand

Go beyond national-brand ‘best practices’ to create a superior private-label brand by leveraging package design that is seen by consumers as having meaning and purpose.
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Off-the-Shelf: Patient adherence package aims to meet patient and pharmacist needs by enabling greater portability and efficiency.
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Off-the-Shelf: Patient adherence package aims to meet patient and pharmacist needs by enabling greater portability and efficiency.

MeadWestvaco announced that its Shellpak Renew with Optilock technology adherence packaging will launch this summer at Walmart pharmacies with 11 medications from Mylan.
Bayer aspirin packaging.
Feature Article
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Connecting to consumers with OTC packaging

Bayer and Aleve serve as examples that satisfy consumers. Packaging needs to appeal to the 4 Es.
Tammy Reddy poses at the Bello Tea retail outlet in the French Market at Chicago’s Ogilvie Transportation Center.
Feature Article
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In-store printing on demand benefits Bello Tea

With its new in-store printer, Bello Tea can print labels on demand rather than order large quantities of preprinted labels at its two Chicago retail outlets.
This summer, Walmart will offer 11 SKUs of Mylan medications in MWV's new Shellpack Renew with Optilock technology packaging.
News
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Mylan first to launch CR medication pack at Walmart

Mylan is working with Walmart to offer 11 SKUs packaged in MWV’s new Shellpak Renew with Optilock technology, and plans to launch additional SKUs in the future.
West's ConfiDose disposable auto-injector system
Column/Opinion
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Packaging trends for biologics

As the trend toward self-administration continues, the need for careful consideration of primary container design and interaction with biologics, devices, and the patient becomes more critical.
Mac bags
Column/Opinion
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Could packaging help McDonald’s address 'fast food' health concerns?

Shareholders meeting attendees call for foodservice retailer to leave hospitals, stop marketing to kids at company’s shareholders meeting.
Mederma
Package Case Study
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Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
News
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Shoppers believe private label = national brands in different packaging

New research shows that 44% of UK shoppers believe that private label and store brands are produced in the same factory, while 59% believe that national brands are only more expensive because of advertising costs.
UrgentRx Duane Reade
Feature Article
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Packaging helps UrgentRx expand retail distribution

Duane Reade, Walmart lead list of new retailers bringing “right-now relief” to consumer via key markets nationwide.
Mac bags
News
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McDonald's launches new global packaging designs

Bags and cups to feature QR codes providing access to finding nutrition information.
News
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Private-label products: part of the 'new normal'

Latest trend data shows that a majority of shoppers are buying private-label products in even more categories and are feeling savvy about doing so.
Package Case Study
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Sweet-pepper glaze in 32-oz PET bottle ideal for club-store use

Move to decanter-style, lightweight PET bottle by Heritage Family Specialty Foods for its sweet-pepper glaze provides entry into club-store market segment.
Sam's Club vitamins
Package Case Study
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Sam's Club’s introduces Simply Right vitamin line

Reformulated vitamin and supplement line replaces Sam’s Club Member’s Mark line, using package design based on member feedback.
Package Case Study
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Kraft introduces easy-to-handle flexible pack for foodservice dressings

The new YES Pack from Kraft for its foodservice salad dressing varieties offers a range of convenience and sustainability features, and allows up to 99% of product to be consumed.
Danny Cash operates a retail store featuring his company's in-house processed and packaged products. A new service allows custom
Machine Case Study
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In-house label printing for hot sauce

Sales are on fire for Colorado hot-sauce company that uses fresh, premium product ingredients and high-quality package labels printed in-house to entice customers.
Private Label Smackdown: Duane Reade capitalizes on New York connection
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Private Label Smackdown: Duane Reade capitalizes on New York connection

Todd Maute of CBX compares New York City drugstore chain Duane Reade's new city living-themed private-label package designs with name brand items in the food and personal care categories.
Private Label Smackdown: Creating personality for private-label brands
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Private Label Smackdown: Creating personality for private-label brands

Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."

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