Kaleidoscope’s Dennis Furniss believes too many brands are allowing private label to make inroads by focusing on things other than what’s really important to consumers.
At a first-of-its-kind Pack Expo Thought Leaders Dinner, supplier panelists discuss economic factors, food safety, sustainability, and private-label growth.
Retailers, looking to boost sales in hard economic times, are squeezing national brands and giving their own products more shelf play, often at lower prices.
Some consumers are beginning to spend again. Now may be the time to rethink design to give your product strong meaning. Some private-label brands already have begun.