A new alliance between MACtac® and Xennovate Medical broadens customer access to Xennovate Medical’s patented hydrocolloids for wound, skin and ostomy applications and reinforces MACtac’s position as one of the top specialty suppliers in the medical industry.
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It’s all about speed to market and getting razor-sharp graphics that enhance ‘pick-up’ power. Digital printing provides customization flexibility and supply chain pluses.
Two analysts expect retailers’ own brands to make more inroads in those aisles of the store as they pay more attention to product quality and consumer experiences.
An effective packaging strategy goes beyond a bilingual label. It considers all aspects of the package. But first, you need to study this complex and emotional group.
National-brand fortunes showed some improvement, but an analysis emphasizes that private-label quality—and prices—will rise as retailers offer premium and unique items.
“Private label,” as a term generically defining retailers’ product-marketing approach, is antiquated, said Kirsten Lynch, chief marketing officer at Quaker Foods and Snacks, a division of PepsiCo.
Many consumers don’t see any improvement in the economy as it pertains to their household budget. For national brands, the call-to-action is a focus on value and brand experiences.