Private label

Method_Waterfall
Feature Article
| March 17, 2011

Five lessons for building great packaging

Today’s purchasing decisions are made quickly. Here are some ideas for conveying your brand’s story while also standing out and educating consumers.
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45 Best Package Designs
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OFF THE SHELF: Private-label beer and wine
 Video | March 10, 2011

OFF THE SHELF: Private-label beer and wine

Pat Reynolds' recent shopping trip to Walgreen's yielded some interesting new private-label beer and wine packaging. Target's Wine Cube is another good example of own-brand alcoholic beverages.
Michio Kaku
News
| March 9, 2011

FUSE conference goal: Sharing the extraordinary

If you’re looking for package design and branding ideas, or even inspiration for your creative team, this year’s FUSE: Design & Culture | Branding Identity & Packaging conference will provide a variety of topics to meet your needs.
Section shift. Duane Reade's Apt 5 brand has moved out of the cosmetics department and into household cleaning products, where i
Feature Article
| March 9, 2011

Duane Reade finds a cure in private label

The drugstore chain’s private-brand sales double as redesigned stores, repositioned brands, and feels-like-home package designs win back New Yorkers with ‘attitude.’
Feature Article
| March 8, 2011

Packaging helps power store brands

Rx-to-OTC switches, and a shift of top execs from CPGs to retailers, increase the emphasis on package design to help store brands gain greater market share.
Supplier News
| February 27, 2011

PMMI to link European processors and packagers to North American innovation at Interpack 2011

International consumer packaged goods (CPG) companies and private label brands will enjoy sharpened insight into the latest processing and packaging innovations and trends when they visit the PMMI stand (Hall 12, Stand F01) at Interpack 2011 (May 12-18; Düsseldorf, Germany).
Feature Article
| February 9, 2011

Survey measures packaging's importance and packagers' strengths

Survey of packagers shows where priorities are. But with each key capability, survey respondents across industries indicate there’s plenty of room for improvement.
Sterling Anthony, CPP
Feature Article
| February 1, 2011

The sixth sense

Packaging that appeals to the consumer's five senses is a competitive advantage, but a marketer would do well to develop a sixth sense, too.
News
| January 6, 2011

Study: Private label has a lot more legs

The findings represent the view of national brand owners and retailers. The Deloitte study also suggests national brands are losing their hold on consumers.
VERSATILE PRINTING. Variable label information is printed on demand so no additional stickers need to be manually applied to the
Machine Case Study
| January 5, 2011

Spray paint company cuts labeling costs and enhances label printing flexibility

In-line POD system and wrap labeler replace lithographed cans and manually applied UPC stickers.

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