Guest critic Will Burke from CB'a Brand Engine goes shopping in Paris and analyzes the design strategy for the private label brand Bio across a variety of products including nuts, flour, eggs, and crackers.
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Rob Wallace of New York City-based strategic brand identity consultancy Wallace Church compares strategies of private vs. national brand in several product categories with a special emphasis on Target.
Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.
The growing private label and contract packaging services industries will be given attention at this year’s 18th annual HBA Global Expo & Conference, June 28-30 at the Jacob K. Javits Center in New York City.
Renewable thermoformed produce packaging developed by Clear Lam Packaging, Inc. has earned the industry’s first U.S. Department of Agriculture (USDA) Certified Biobased Product Label, part of a new voluntary labeling program to help purchasers choose products made with biobased commodities.