Private label

News
| February 26, 2013

Shoppers believe private label = national brands in different packaging

New research shows that 44% of UK shoppers believe that private label and store brands are produced in the same factory, while 59% believe that national brands are only more expensive because of advertising costs.
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News
| June 1, 2012

Private-label products: part of the 'new normal'

Latest trend data shows that a majority of shoppers are buying private-label products in even more categories and are feeling savvy about doing so.
Danny Cash operates a retail store featuring his company's in-house processed and packaged products. A new service allows custom
Machine Case Study
| September 29, 2011

In-house label printing for hot sauce

Sales are on fire for Colorado hot-sauce company that uses fresh, premium product ingredients and high-quality package labels printed in-house to entice customers.
Private Label Smackdown: Duane Reade capitalizes on New York connection
 Video | September 13, 2011

Private Label Smackdown: Duane Reade capitalizes on New York connection

Todd Maute of CBX compares New York City drugstore chain Duane Reade's new city living-themed private-label package designs with name brand items in the food and personal care categories.
Private Label Smackdown: Creating personality for private-label brands
 Video | September 2, 2011

Private Label Smackdown: Creating personality for private-label brands

Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."
AmeriStar_logo
News
| August 25, 2011

IoPP introduces two new awards to AmeriStar program

For the first time, a new private-label packaging category and a ‘Best in Show’ award will be included in the AmeriStar Package Awards competition when it launches this fall.
Private Label Smackdown: New game-changing private-label beer brands
 Video | July 25, 2011

Private Label Smackdown: New game-changing private-label beer brands

Lisa Baer of Baer Design Group says "Beer is one area where private-label may take a smack at national brands." Here she shows two new examples of private-label canned beer brands and compares their packaging against leading national labels.
Private Label Smackdown: The use of structure as a differentiator
 Video | July 20, 2011

Private Label Smackdown: The use of structure as a differentiator

Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.
Private Label Smackdown: Doing battle in the olive category
 Video | July 17, 2011

Private Label Smackdown: Doing battle in the olive category

Melinda Wooten of KW Strategems looks at both regular and upscale private brands of olives and compares design cues to national brands. Packaging spans glass metal and plastic.
Package Case Study
| June 29, 2011

Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again

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