American Beverage Marketers warm-fills its Finest Call cocktail mixes into new PET bottles, then injects liquid nitrogen. The LN2 prevents bottle paneling and helps to extend shelf life. The PET bottle replaces PP, providing greater clarity and appeal for the product's introduction to the retail market.
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"The pitcher was initially developed for an on-premise bar-kit promotion. Only later, after the pitcher was designed, did we decide to do an off-premise promo with it." That's how Karen Kurylo, packaging manager at Southfield, MI-based Hiram Walker & Sons, describes the origins of an unusual clamshell package used for 750-mL bottles of Kahlua liqueur.
Polypropylene bottle earns top award by providing functionality and contact clarity for cocktail mixes sold for on-premise use. Other easy-to-use containers also won awards, as did containers differentiated by decoration.