On-premise

Feature Article
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A winning package for Old Style and the Cubs

Pabst and its design firm hit one out of the park with this full-body heat-shrink label designed to make a 12-oz glass bottle look like a wooden baseball bat.
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News
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A 1-L PET bottle for wine

Already a leader in bringing good wines to PET containers, Boisset Family Estates has struck again with Fog Mountain Merlot in a 1-L PET bottle made of oxygen-scavenging material.
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NC law mandates bar/restaurant container recycling

A North Carolina state law (HB 237) went into effect Jan. 1 requiring all Alcoholic Beverage Control permit holders to recycle beverage containers sold at retail for on-premise consumption.
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Light beer grabs new star

Lone Star Light showed off its new package design at the Seventh Annual Great Texas Beer Festival on May 22. According to San Antonio, TX-based Pabst Brewing Co., LS Light was redesigned to differentiate the brand as a stand-alone, as opposed to its previous stance as a “light version” of Lone Star.
News
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Bomba drink, bomb-like bottle

Bomba Energy drinks hit the United States in a grenade-shaped 8.4-oz glass bottle topped with a steel cap and ring closure. When the ring is pulled, the cap lifts open. The exclusive importer, Energy Beverage Company of Long Island City, NY, launched the Bomba Energia Getränkevertriebs GmbH product in this country in May.
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Miller time is now clearer

Clear, pressure-sensitive labels are decorating Miller Genuine Draft (MGD) and Genuine Draft Light (MGD Light) 12-oz long-neck bottles for Miller’s national on-premise summer and fall ’01 music promotions. Paper labels are also being replaced by the no-label-look for national retail distribution of the two brands. Last year, Miller tested 11 core markets with the clear labels and “significant volume increases were realized by both brands,” says Ron Acosta, public relations manager for MGD.
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Package Case Study
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
Package Case Study
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Smirnoff Ice refreshes

Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
Package Case Study
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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
Feature Article
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Consumer education key to public embracing irradiation

Even without changes to labeling requirements, some consumers appear to understand the food safety benefits of irradiation, says a consumer researcher.

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