Those jars that are popular in club stores for bulk products are seeing reduced diameters and improved geometry to cut costs while also retaining stacking strength.
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Though some axed products have been restored, it’s clear that in the new world of retailing, national brands will have to earn their place as sales-generators.
Packaging World Editor Pat Reynolds went shopping at his local Costco with one
or two things on his list. But a few items not on his list were not to be
denied.
A recent stroll down the aisles of a Costco store brought Senior Editor Anne Marie Mohan face to face with a three-pack of cereal cartons unitized in lightweight film rather than paperboard.
The unique environment of the wholesale club store demands that packaging be retail-ready, eye-catching, innovative, and environmentally friendly to secure product sales.