Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.
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"A package that meets the targeted consumer's needs" is how Snapple marketing manager Sylvia Oriatti describes the new Snapple Squeeze line of juice drinks in 20-oz bottles made of polyethylene terephthalate.
In a product category where package decoration is typically printed on a flexo press in one color and rarely conveys anything beyond the most rudimentary product information, the 8- and 20-lb bags of Ice Rounds from City Ice really stand out.