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Convenience store


Brewers tap holographic effects

Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.
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Feature Article

'Alternative' packs milk sales

In an effort to recapture market share lost to rival beverages, milk processors are turning to more contemporary containers-with strong sales results.
Early shipments of the product carried a label covering only half the lid, but now a round label covering the whole lid provide
Feature Article

Fruit's best fresh, MAP cup proves

Canadian fruit marketer uses modified atmosphere packaging to get a fresh fruit combo, with an 18-day shelf life, to convenience stores via central distribution channels.

Shaking things up at Snapple

"A package that meets the targeted consumer's needs" is how Snapple marketing manager Sylvia Oriatti describes the new Snapple Squeeze line of juice drinks in 20-oz bottles made of polyethylene terephthalate.

Hot graphics for the colder ice

In a product category where package decoration is typically printed on a flexo press in one color and rarely conveys anything beyond the most rudimentary product information, the 8- and 20-lb bags of Ice Rounds from City Ice really stand out.


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