a spokeswoman for the Department of Health and Mental Hygiene, explained that the effort was more about packaging than branding, providing the department with a better way to measure the effectiveness of its free condom distribution.
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public awareness campaign "Raise the alarm counterfeit medicines can harm" will run in print and electronic media as well as on posters and billboards. Paints an awful picture citing 192,000 deaths in China in 2001 from fake drugs. "Check the packaging" suggests Health Minister.Source: The Jamaica Observer
In London, Diageo pushes responsible drinking through a variety of channels, including advertising, a global website, customer carelinesÝand new labelling bearing nutritional and alcoholic information.
The recent announcement of the formation of a new intellectual property (IP) licensing consortium sounds like the same group that lost out in seeking free/open intellectual property is trying another approach.