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Trends and Issues

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How to maintain brand relevancy with the target audience

Brand identity consultants often position a single product or new product line. When the product is new, brand identity and image must be created from scratch.
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COOL labeling adjustments requested

The Food Marketing Institute has asked the U.S. Depart-ment of Agriculture to make further adjustments to its Interim Final Rule for mandatory country-of-origin labeling of fish and shellfish.
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Packaging Services Expo makes its debut

Contract packaging and services is what it's all about come May 10-12 when the inaugural version of Packaging Services Expo 2005 comes to the Donald E. Stephens Convention Center in Rosemont, IL.
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Bioterror rule on food and packaging records confounds

FDA’s requirements for recordkeeping and tracking of packaging and products appear unclear.
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Machine builders should know their customers' IT experts

Packaging machinery OEMs hoping to differentiate themselves on the strength of their advancements in automation technology had better begin forging relationships with their customers’ IT experts.
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The machine factor in flexible packaging

What flexible package designers should know about packaging machinery.
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Sterilization validation of medical packaging

An overview and tips delivered by Douglas Stockdale, president of Stockdale Associates, Inc., at MD&M West in Anaheim, CA, Jan. 10.
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Labeling comments

For nearly a decade, the Food and Drug Administration has been seeking comment on issues related to health claims and nutrient content claims in food labeling prior to issuing final rules.
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Group seeks supplements' standards

Hot on the heels of the Food and Drug Administration’s efforts to ensure truthful label claims for dietary supplements, the Institute of Medicine has expressed its concern about both the safety and efficacy of the products.
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Project Jumpstart: A "bird's" eye view

RFID Antenna exclusive: Cardinal Health shares the ups and downs of the extensive Project Jumpstart pilot test of item- and case-level RFID for pharmaceutical products.
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Pfizer: Pharma industry needs machine interoperability

Paul Greene of corporate IT at Pfizer had interoperability and widespread enterprise integration on the brain February 3 when he addressed the ARC Advisory Group’s Performance Driven Manufacturing Forum in Orlando, FL.
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Schering-Plough hits quality goal with Nutec/Wolke system (sidebar)

Nutec ink specification expertise meets quality, security needs
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Report ponders plastics pricing issues

Higher feedstock costs and strong export demand drove polyethylene prices up 22¢/lb last year, according to a January 6, 2005 Market Update from The Plastics Exchange.
Machine Case Study
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Gaining ROI through anticounterfeiting tactics (sidebar)

Combatting counterfeiting isn’t easy, and it’s not inexpensive. The tangible capital outlays to go to battle may include costs for packaging equipment, equipment integration, and ongoing materials expenses.
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FDA collecting its own data

FDA notified the Office of Management and Budget that it intends to conduct an experimental study of health claims on food packages.
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How to build more saleable machinery

A January 10 visit to Westpack, sponsored by Canon Communications, included a stop at the booth of Omron, a provider of manufacturing automation and control solutions. In a conversation about packaging machinery OEMs and the machine characteristics that add value in today’s manufacturing environment, the Omron brain trust offered these suggestions:
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Walgreens commits to RFID/EPC technology

National drugstore chain Walgreen Co. in November announced that it is participating in programs testing radio-frequency identification (RFID) and electronic product code (EPC) technologies.
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Purdue Pharma uses RFID on OxyContin

In mid-November, Stamford, CT-based Purdue Pharma LP announced a pilot program to apply radio-frequency identification (RFID) labels (right) to 100-ct bottles of its OxyContin tablets shipped to Wal-Mart and wholesaler H. D. Smith, two of its largest customers.

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