Traceability, authentication, serialization

Packaging technology, regulation, guidelines and industry combining to address global counterfeiting of pharmaceuticals.

Using combinations of consumer and channel-targeted tools, including packaging, help reduce counterfeiting--and build customer relationships.

Wes Shepherd, CEO of Channel IQ, discusses monitoring Internet distribution so manufactures, distributors, and retailers can better understand their markets, and track gray market sales and potential counterfeiting.

Norwood Marking Systems’ 53XL thermal transfer printer is an economical, high-performance printer that features a print area up to 2 x 3.1 in. (53 x 80 mm) to allow users to print more serialized, variable, batch and/or fixed text and graphics to packages and labels.