With more than 300 product brands, Procter & Gamble has had to take legal action over a dozen times in the past couple of years against those who would sell product in similar packaging, hoping to cash in on P&G's wealth of brand equity.
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In what may be one of the most elaborate product/package counterfeiting schemes ever uncovered, bogus Similac infant formula has been sold from store shelves at Safeway and Pak 'n Save Supermarkets in California.