The business community wasted no time in organizing to take advantage of the more pro-business climate on Capitol Hill. FPA joined the National Association of Manufacturers (NAM), the Printing Industries of America, the Society of the Plastics Industry and other organizations and companies in a new coalition whose primary goal is to see that the regulatory-related language contained in the House Republicans' "Contract with America" is enacted.
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"We have been fighting a defensive battle for a long time," said Richard Thornburg, director of government relations for the Flexible Packaging Association (FPA), in assessing the impact of the November elections.
Pace Foods, the San Antonio-based salsa producer, has gotten a lot of mileage out of a series of television commercials emphasizing its Tex-Mex heritage and deriding the competition's product for being made "in New York City?!!" In the same vein, Chi-Chi's, Inc., the Mexican restaurant chain headquartered in Louisville, KY, has an amusing TV commercial for its retail-packed salsa in which the ceo of some unnamed competitor asks his managers whether the company should make salsa or oven mitts.