Magnolia, a subsidiary of San Miguel Group is launching affordable new brands and repackaging its products to help consumers cope with higher costs. Cost of raw materials has squeezed profits, but company pledges to focus on developing products and new packaging to suit consumers' budget and lifestyle. Source: tmcnet.com
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In London, Diageo pushes responsible drinking through a variety of channels, including advertising, a global website, customer carelinesÝand new labelling bearing nutritional and alcoholic information.