Strategy

Western packagers reveal plans for '95-'96 in exclusive Packaging World survey. Labeling equipment and new materials top shopping list; automation and changeover time are among hottest issues.

In an effort to bring California into compliance with federal environmental advertising claims guidelines by the Federal Trade Commission (FTC), industry is backing a state environment labeling bill prohibiting environmental marketing claims that do not meet or exceed requirements for substantiation, are not consistent with examples in the FTC guidelines, or are identified as deceptive claims by those guidelines.

National Soft Drink Assn. (Washington, DC): Barbara J. Halpin, mgr., environmental affairs.

Last month, PW's exclusive survey showed which packaging materials have shown increased prices and their effects on purchasing. In Part Two, purchasers explain the negative effects these prices have on product prices, and even on product sales.