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Green marketing & claims

Materials Product Brief

Icebox: Box container for drinking water

An alternative to plastic water bottles, Icebox Water water containers are BPA-free, 100% recyclable, and sustainably produced 1-liter and 500-ml carton packages for spring water.
42 Best Package Designs
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Feature Article

Marketing 'green' to the mainstream

Not long ago, green products and services appealed mainly to a small minority of die-hard eco-conscious consumers.
Feature Article

Common sense rules to follow FTC's Green Guides

For the most part, the Federal Trade Commission’s Green Guides, including their recent “Revisions,” simply apply traditional consumer protection principles to environmental marketing claims.

Global consumers willing to fork out more for fresh, sustainable packaging

Global study indicates that consumers rank packaging that keeps contents fresh and is environmentally friendly as more valuable than formats with value-added features.
Materials Product Brief

ThermoPod: Biodegradable cold chain box liners

ThermoPod's ThermoKeeper mail-order shippers provide temperature control and protective insulation for food, wine, pharmaceuticals, cosmetics, and more with environmentally-friendly insulating liners that fit snuggly into a protective corrugated outer box.
Controls Product Brief

Bison Gear & Engineering Corp.: Hypoid gearmotor

Bison Gear’s PowerSTAR, a new hypoid, maximum efficiency, right-angle gearmotor, uses the company's Robusticity design to improve energy efficiency for a smaller carbon footprint and maximum power density.
Feature Article

Green marketing pitfalls to avoid

Read these tips to learn those things you need to avoid when making green marketing claims, in order to comply with the FTC’s new ‘Green Guides.’

Whole Foods ranked as top green brand by consumers

Annual survey measures consumer perceptions of green brands and corporate environmental sustainability practices.
Video: The new Shaka® 1600 agitation retort
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Video: The new Shaka® 1600 agitation retort

The Allpax 1600 Shaka high-speed agitation retort equals the output of four-basket static retorts because of an up to 90 percent reduction in cycle time. Shaka opens the doors to new products that would typically be difficult to retort and improves the taste and appearance of products now available on the market. Booth # N-3910

FTC 'Green Guide' revisions finalized

The final revised Green Guides largely reflect the revisions the FTC posed in 2010, with some changes.


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