Green marketing & claims

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Feature Article
| December 2, 2010

'Green Guide' revisions: How will they affect you?

EPI dissects the proposed changes to the FTC’s Green Guides to help marketers understand the potential impact to their environmental claims.
Feature Article
| November 28, 2010

Green Guides for packaging and products get an update but still have gaps

Marketers often use labeling and advertising claims about the environmental benefits of their packaging or the products in them.

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