Green marketing & claims


Study: Clear environmental claims critical to consumer acceptance

New research on shoppers’ buy-in of environmentally friendly packaging shows consumer willingness, but strong confusion over claims.
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Total Cost of Ownership
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Materials Product Brief

SATO America, Inc: CO2 reducing label

With the addition of a special CO2 absorbent being added to the label’s adhesive, SATO’s ECONANO series of labels absorb and reduce the CO2 that is released into the atmosphere when labels are incinerated.
Aseptic packs have FSC label.
Package Case Study

Aseptic packs with FSC label

For the first time in the USA, beverages are being filled in aseptic carton packs displaying the FSC® label of the Forest Stewardship Council.
Materials Product Brief

Rexam: Spray technology delivers new consumer experience of luxury perfume

Panache, a new spray experience for prestige perfumes from Rexam, successfully controls the size and dispersion of a formula of particles to deliver a continuous, exceptionally airy, light and dry spray.
Feature Article

Federal Trade Commission proposes revised 'Green Guides'

Seeks public comment on changes that would update existing guides and make them easier to use.
Feature Article

'Green Guide' revisions: How will they affect you?

EPI dissects the proposed changes to the FTC’s Green Guides to help marketers understand the potential impact to their environmental claims.
Feature Article

Green Guides for packaging and products get an update but still have gaps

Marketers often use labeling and advertising claims about the environmental benefits of their packaging or the products in them.


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