Green marketing & claims

Video: The new Shaka® 1600 agitation retort
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Video: The new Shaka® 1600 agitation retort

The Allpax 1600 Shaka high-speed agitation retort equals the output of four-basket static retorts because of an up to 90 percent reduction in cycle time. Shaka opens the doors to new products that would typically be difficult to retort and improves the taste and appearance of products now available on the market. Booth # N-3910
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FTC 'Green Guide' revisions finalized

The final revised Green Guides largely reflect the revisions the FTC posed in 2010, with some changes.
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Study: All things equal, green is preferred

Green Up Street, which runs the Green Up Street Network, a group of suppliers that specializes in cartons and boxes made from agricultural byproducts, recently uncovered some interesting insights regarding consumers’ acceptance of packaging made from alternative materials when it conducted tests using a cereal box made from sugarcane bagasse versus a traditional paperboard cereal box.
Chart: J. Ottman Consulting, Inc.
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USDA Certification raises bar for biobased

The scientific rigor of ASTM combined with the credibility of the USDA raises the bar for industry and makes the USDA Certified Biobased label a new source of competitive advantage.
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Study: Eco-packaging can influence purchase decisions

A study of a breakfast cereal in traditional packaging versus a carton made from sugarcane bagasse shows consumers are willing to go green, as long as it doesn’t cost more.
Feature Article
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Capitalizing on the biobased boom

USDA’s Certified Biobased label offers brand owners the opportunity to promote their biobased products and packaging in the new carbon-conscious environment.
ChooseCartons
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New Web site touts carton environmental benefits

Florida’s Natural, HomeMaker, and Prairie Farms Diary noted as Evergreen Packaging’s partners on interactive choosecartons.com site.
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SPS 2012: Marketing 'green' to the mainstream

With a majority of U.S. consumers identifying with green values, brand owners must learn how to effectively communicate their green message in a relevant way.
100% renewable
Materials Product Brief
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Eco-Products Inc: Eco-friendly cups

Made from 100% renewable resources, Eco-Products’ “ZERO by Eco-Products” is a line of hot cups and cold cups whose carbon impacts have been measured and fully offset through a partnership with leading carbon offset provider Renewable Choice Energy.
Materials Product Brief
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Tetra Pak: PE caps for liquid cartons

In partnership with Brazilian petrochemical company Braskem, Tetra Pak’s “green” polyethylene caps for liquid cartons are made from sugarcane derivatives.

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