Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Green marketing & claims


Study: All things equal, green is preferred

Green Up Street, which runs the Green Up Street Network, a group of suppliers that specializes in cartons and boxes made from agricultural byproducts, recently uncovered some interesting insights regarding consumers’ acceptance of packaging made from alternative materials when it conducted tests using a cereal box made from sugarcane bagasse versus a traditional paperboard cereal box.
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Chart: J. Ottman Consulting, Inc.
Feature Article

USDA Certification raises bar for biobased

The scientific rigor of ASTM combined with the credibility of the USDA raises the bar for industry and makes the USDA Certified Biobased label a new source of competitive advantage.

Study: Eco-packaging can influence purchase decisions

A study of a breakfast cereal in traditional packaging versus a carton made from sugarcane bagasse shows consumers are willing to go green, as long as it doesn’t cost more.
Feature Article

Capitalizing on the biobased boom

USDA’s Certified Biobased label offers brand owners the opportunity to promote their biobased products and packaging in the new carbon-conscious environment.

New Web site touts carton environmental benefits

Florida’s Natural, HomeMaker, and Prairie Farms Diary noted as Evergreen Packaging’s partners on interactive site.
Feature Article

SPS 2012: Marketing 'green' to the mainstream

With a majority of U.S. consumers identifying with green values, brand owners must learn how to effectively communicate their green message in a relevant way.
100% renewable
Materials Product Brief

Eco-Products Inc: Eco-friendly cups

Made from 100% renewable resources, Eco-Products’ “ZERO by Eco-Products” is a line of hot cups and cold cups whose carbon impacts have been measured and fully offset through a partnership with leading carbon offset provider Renewable Choice Energy.
Materials Product Brief

Tetra Pak: PE caps for liquid cartons

In partnership with Brazilian petrochemical company Braskem, Tetra Pak’s “green” polyethylene caps for liquid cartons are made from sugarcane derivatives.

Study: Clear environmental claims critical to consumer acceptance

New research on shoppers’ buy-in of environmentally friendly packaging shows consumer willingness, but strong confusion over claims.
Materials Product Brief

SATO America, Inc: CO2 reducing label

With the addition of a special CO2 absorbent being added to the label’s adhesive, SATO’s ECONANO series of labels absorb and reduce the CO2 that is released into the atmosphere when labels are incinerated.


Subscribe to Green marketing & claims


Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development


Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.