Green marketing & claims

Feature Article
| July 24, 2012

Capitalizing on the biobased boom

USDA’s Certified Biobased label offers brand owners the opportunity to promote their biobased products and packaging in the new carbon-conscious environment.
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ChooseCartons
News
| June 7, 2012

New Web site touts carton environmental benefits

Florida’s Natural, HomeMaker, and Prairie Farms Diary noted as Evergreen Packaging’s partners on interactive choosecartons.com site.
Feature Article
| May 9, 2012

SPS 2012: Marketing 'green' to the mainstream

With a majority of U.S. consumers identifying with green values, brand owners must learn how to effectively communicate their green message in a relevant way.
100% renewable
Materials Product Brief
| April 13, 2012

Eco-friendly cups

Made from 100% renewable resources, Eco-Products’ “ZERO by Eco-Products” is a line of hot cups and cold cups whose carbon impacts have been measured and fully offset through a partnership with leading carbon offset provider Renewable Choice Energy.
Materials Product Brief
| April 9, 2012

PE caps for liquid cartons

In partnership with Brazilian petrochemical company Braskem, Tetra Pak’s “green” polyethylene caps for liquid cartons are made from sugarcane derivatives.
News
| March 13, 2012

Study: Clear environmental claims critical to consumer acceptance

New research on shoppers’ buy-in of environmentally friendly packaging shows consumer willingness, but strong confusion over claims.
Materials Product Brief
| January 31, 2012

CO2 reducing label

With the addition of a special CO2 absorbent being added to the label’s adhesive, SATO’s ECONANO series of labels absorb and reduce the CO2 that is released into the atmosphere when labels are incinerated.
Aseptic packs have FSC label.
Package Case Study
| November 28, 2011

Aseptic packs with FSC label

For the first time in the USA, beverages are being filled in aseptic carton packs displaying the FSC® label of the Forest Stewardship Council.
Materials Product Brief
| November 7, 2011

Spray technology delivers new consumer experience of luxury perfume

Panache, a new spray experience for prestige perfumes from Rexam, successfully controls the size and dispersion of a formula of particles to deliver a continuous, exceptionally airy, light and dry spray.
Right
Feature Article
| January 3, 2011

Federal Trade Commission proposes revised 'Green Guides'

Seeks public comment on changes that would update existing guides and make them easier to use.

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