Green marketing & claims

News
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Global consumers willing to fork out more for fresh, sustainable packaging

Global study indicates that consumers rank packaging that keeps contents fresh and is environmentally friendly as more valuable than formats with value-added features.
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45 Best Package Designs
45 Best Package Designs
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Materials Product Brief
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Biodegradable cold chain box liners

ThermoPod's ThermoKeeper mail-order shippers provide temperature control and protective insulation for food, wine, pharmaceuticals, cosmetics, and more with environmentally-friendly insulating liners that fit snuggly into a protective corrugated outer box.
Controls Product Brief
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Hypoid gearmotor

Bison Gear’s PowerSTAR, a new hypoid, maximum efficiency, right-angle gearmotor, uses the company's Robusticity design to improve energy efficiency for a smaller carbon footprint and maximum power density.
Feature Article
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Green marketing pitfalls to avoid

Read these tips to learn those things you need to avoid when making green marketing claims, in order to comply with the FTC’s new ‘Green Guides.’
News
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Whole Foods ranked as top green brand by consumers

Annual survey measures consumer perceptions of green brands and corporate environmental sustainability practices.
Video: The new Shaka® 1600 agitation retort
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Video: The new Shaka® 1600 agitation retort

The Allpax 1600 Shaka high-speed agitation retort equals the output of four-basket static retorts because of an up to 90 percent reduction in cycle time. Shaka opens the doors to new products that would typically be difficult to retort and improves the taste and appearance of products now available on the market. Booth # N-3910
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News
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FTC 'Green Guide' revisions finalized

The final revised Green Guides largely reflect the revisions the FTC posed in 2010, with some changes.
News
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Study: All things equal, green is preferred

Green Up Street, which runs the Green Up Street Network, a group of suppliers that specializes in cartons and boxes made from agricultural byproducts, recently uncovered some interesting insights regarding consumers’ acceptance of packaging made from alternative materials when it conducted tests using a cereal box made from sugarcane bagasse versus a traditional paperboard cereal box.
Chart: J. Ottman Consulting, Inc.
Feature Article
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USDA Certification raises bar for biobased

The scientific rigor of ASTM combined with the credibility of the USDA raises the bar for industry and makes the USDA Certified Biobased label a new source of competitive advantage.
News
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Study: Eco-packaging can influence purchase decisions

A study of a breakfast cereal in traditional packaging versus a carton made from sugarcane bagasse shows consumers are willing to go green, as long as it doesn’t cost more.

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