Forget good design: Go for great. Great package design substantially increases the value perception of a brand, building consumer loyalty and commanding a higher retail price.
Switch to clear PET container and pressure-sensitive label enhances brand image, promotes packaging efficiency, and increases sales for Chinese dishwash detergent.
POM Wonderful launches another design original, with its custom cup, lid, and spoon for a Fresh Arils pomegranate product, available in stores during the pomegranate harvest season.
Retail-Ready Packaging continues to pick up steam in the U.S. But concerns about material costs, overall ROI, and packaging line machinability must be reckoned with.
A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque, NM. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding packaging concerns.
A brand update, with color cues for flavor, fresh product imagery, and the use of QR codes, gives Pacific Natural Foods' packaging for soup broth and non-dairy beverages a stronger, more uniform appearance on shelf.
Pamela Long of Little Big Brands evaluates the effectiveness of Walmart’s clean, distilled design for its Great Value line of private-label products, focusing on products that include laundry sheets, cereal, and applesauce.
