"Everything about it is contemporary and forward-thinking, from the design of the package to the taste itself." That's what Bacardi Imports' director of marketing Alfredo Piedra has to say about Bacardi Lim*n, a 70-proof clear citrus rum that rolled out nationwide last month with more than $11 million in advertising and marketing support.
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HiPERTUF(TM) polyester resins from Shell Chemical (Akron, OH) are homopolymer 2ƾ dimethyl naphthalate-based polyethylene naphthalate (PEN), which provide a number of benefits over PET, including hotter fill temperatures, better chemical resistance, and improved gas and UV barriers.
Skavenger(TM) sorbent preforms from Multiform Desiccants (Buffalo, NY) offer good adsorption capacity in a small, compact design for applications including transistors, semiconductors, electronic equipment and some pharmaceuticals.
Raymond Automation (Norwalk, CT) has announced the SIG HSL servowrapper. It uses a special orbiting crimper/ sealing jaw system that clamps onto the area of the web to be sealed and travels with it, thus achieving up to forty times more heat contact than with conventional sealing jaws.
Patented EZ-Valve® system from Paper Systems (Des Moines, IA) consists of a reclosable valve heat-sealed to a bulk container liner. Both components are made of PE that's FDA-approved as a food grade material.