"Everything about it is contemporary and forward-thinking, from the design of the package to the taste itself." That's what Bacardi Imports' director of marketing Alfredo Piedra has to say about Bacardi Lim*n, a 70-proof clear citrus rum that rolled out nationwide last month with more than $11 million in advertising and marketing support.
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44 Best Package Designs: 2015
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HiPERTUF(TM) polyester resins from Shell Chemical (Akron, OH) are homopolymer 2ƾ dimethyl naphthalate-based polyethylene naphthalate (PEN), which provide a number of benefits over PET, including hotter fill temperatures, better chemical resistance, and improved gas and UV barriers.
Raymond Automation (Norwalk, CT) has announced the SIG HSL servowrapper. It uses a special orbiting crimper/ sealing jaw system that clamps onto the area of the web to be sealed and travels with it, thus achieving up to forty times more heat contact than with conventional sealing jaws.
Adolph Gottscho's (Union, NJ) Gotavure high-speed continuous motion flexographic imprinter eliminates the need for preprinted web stocks. Imprints graphics and bar codes at speeds to 500"/min on continuous motion webs of all types of film, foil and paper.
Quick-Stick (TM) film/foam cohesive laminates from Astro-Valcour (Glen Falls, NY) are made of PE foam laminated to a proprietary film. They fold easily and stick to themselves to make custom wraps for a wide range of products.