"This is the way we choose to compete in the value-priced segment." That's how Quaker Oats spokesman Ron Bottrell described the Chicago-based firm's decision to market ready-to-eat breakfast cereals in bags, rather than boxes, bearing the Quaker name and well known logo.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
The Acceleron flat-bottom bag system from Triangle Packaging Machinery (Chicago, IL) continually produces gabletop, flat-bottom packages from any supported material, including kraft paper, Mylar®, metallized foils and other product-specific packaging films.
FPA '94 competition winners created specialized packs: a child-resistant, easy-open bag and a recloseable handle bag for insecticides; a flexible wrapper for a rare crystal block; and a special bag containing a tarnish preventer for shipping jewelry.
Arpac's (Schiller Park, IL) Model BPTW-60 shrink wrap system overwraps 60 trays/min using either plain or print-registered PE film. It uses an overwrap flight bar system and single sheets of film cut by a rotary knife.
Paducah, KY-based Charles Kari took a minimalist approach for its line of over thirty skin-care products, sold in tanning salons nationwide. Simple graphics, provided by Bill Henderson & Associates (Nashville, TN), are gravure-printed in four colors plus gold-foil stamping onto pressure-sensitive polyethylene film, from an undisclosed supplier.
Incorporating an alarm clock into a prescription drug bottle seems like an idea whose time should have come long ago. It came last year, in the form of the MEMS® SmartCap(TM) from Aprex Corp., a Fremont, CA, company specializing in improved patient compliance.
New packaging system allows Coca-Cola Production, Socx, France, to "twin-stack" 33-cL cans into paperboard cartons to meet demands of consumers in France, Germany, Belgium, the Commonwealth of Independent States and Africa.