"Everything about it is contemporary and forward-thinking, from the design of the package to the taste itself." That's what Bacardi Imports' director of marketing Alfredo Piedra has to say about Bacardi Lim*n, a 70-proof clear citrus rum that rolled out nationwide last month with more than $11 million in advertising and marketing support.
When Consolidated Cigar learned that the decorated tin-plate steel can it was using for its 25-count package of La Corona Whiffs would soon be discontinued, it turned this potentially negative development into a big plus.
Among the latest to test the Triton(TM) paperboard carrier from International Paper (Memphis, TN) is Clearly Canadian. The firm, based in Vancou-ver, British Columbia, Canada, begins testing the laminated wet-strength paperboard carrier this month in Georgia and Florida on four-packs of 500-mL polyethylene terephthalate bottles.
The EZ Stor(TM) bulk container from Ropak (Fullerton, CA) is an 8-gal, TE container designed to carry and store a wide variety of dry products. Built-in hand grips and a hinged or nonhinged reclosable EZ Cover(TM) allow the container to be opened by means of a pull-tab and peel strip.
Skavenger(TM) sorbent preforms from Multiform Desiccants (Buffalo, NY) offer good adsorption capacity in a small, compact design for applications including transistors, semiconductors, electronic equipment and some pharmaceuticals.
This haircare producer begins filling creme relaxer into nestable yogurt-style cups with freshness seals. The switch from traditional jars not only keeps the product fresh, it aids in product display as well.