Packaging has been called a chess game without checkmate-never ending, always evolving-reflecting the changing demands of product manufacturers who, in turn, are trying to satisfy the needs of the consuming public.
May 31, 1995
FTC to review green marketing guidelines The Federal Trade Commission (FTC) will review its green marketing guidelines beginning in July and expects to issue changes early in 1996.
Among the latest to test the Triton(TM) paperboard carrier from International Paper (Memphis, TN) is Clearly Canadian. The firm, based in Vancou-ver, British Columbia, Canada, begins testing the laminated wet-strength paperboard carrier this month in Georgia and Florida on four-packs of 500-mL polyethylene terephthalate bottles.
"Everything about it is contemporary and forward-thinking, from the design of the package to the taste itself." That's what Bacardi Imports' director of marketing Alfredo Piedra has to say about Bacardi Lim*n, a 70-proof clear citrus rum that rolled out nationwide last month with more than $11 million in advertising and marketing support.
Patented EZ-Valve® system from Paper Systems (Des Moines, IA) consists of a reclosable valve heat-sealed to a bulk container liner. Both components are made of PE that's FDA-approved as a food grade material.
HiPERTUF(TM) polyester resins from Shell Chemical (Akron, OH) are homopolymer 2ƾ dimethyl naphthalate-based polyethylene naphthalate (PEN), which provide a number of benefits over PET, including hotter fill temperatures, better chemical resistance, and improved gas and UV barriers.
Clear OPS tubs for baked goods from Wilkinson Mfg. (Ft. Calhoun, NE) use the patented DeltaPak(TM) TE closure for protection against pilferage. Overwrap or shrink bands can be eliminated and the tubs can be opened easily in a simple, one-step process.