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Feature Article
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Opening ceremonies: Where has that magical moment of wonder gone?

Recalling his childhood, Dyfed “Fred” Richards, executive creative director, North America, at Interbrand (www.interbrand.com), writes in Shelf Impact! that he loved being the first person in his family to break through the seal of any new package.
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Package Case Study
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Snack brand gets turned on its side

New Lay’s Cracker Crisps and Cheetos Cracker Trax baked snack crackers are taking the traditional Frito-Lay snack experience and turning it on its side—literally.
Package Case Study
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More consumer-convenient, eco-friendly rotisserie chicken packaging

The Hot N Handy (HNH) Rotisserie Pouch has garnered an FPA Gold Award in the Environmental and Sustainability Achievement category for Robbie Manufacturing, Inc..
Package Case Study
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Bee-themed pack creates a buzz

Lornamead’s LypSyl lip care products are enticing and functional.
Feature Article
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New product from old packaging

TerraCycle is churning out new products and new product ideas at an incredible rate. Following is a sampling of some of its new products and initiatives in 2007:
Machine Case Study
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TerraCycle: Packaging with a repurpose

TerraCycle, the company built on worm poop, gives used containers new life as plant-food packaging.
Package Case Study
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AroMetrics packs refreshed

A good-looking and good-smelling package redesign for Valvoline car fresheners cuts through the ‘noise’ at retail.
Materials Product Brief
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J&J Packaging: Sustainable stand-up blister

Responding to Wal-Mart’s sustainable packaging initiative, J&J Packaging has designed
Feature Article
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Revisiting Las Vegas

Their 2005 visit to Pack Expo Las Vegas yielded big dividends, so these two packaging professionals plan a return to Vegas for another look-see.
Machine Case Study
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Tamper-guarding air gun ammo

Pellet manufacturer improves blister packaging to enhance product in-store security.

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