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Multipacks

OFF THE SHELF: Beer variety pack brews multiple advantages
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OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
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Rotary arm stretch wrapper
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Rotary arm stretch wrapper

Electrowrap rotary arm stretch wrapper from Arpac is fully automatic and uses no pneumatics.
Plastic handles now available in PCR HDPE
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Plastic handles now available in PCR HDPE

Paktech now offers plastic handles for multipack packaging in 100% post-consumer recycled high-density polyethylene plastic.
Materials Product Brief
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ITW Hi-Cone: Bottle/can multi-packs save money, environment

Hi-Cone has reduced the amount of material per bottle and can multi-pack by almost 17% by combining their plastic with a compound known as metallocene.
Package Case Study
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Retro label reflects vineyard's heritage

According to information on LovelyPackage.com, Western Australia winemaker Harvey River Bridge Estate approached strategic marketing agency brainCELLS in early 2010 to work on a new premium cider range called Graci.
Package Case Study
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Geometry shapes vision for homeopathic hair care

Earths_Best_yogurt
Package Case Study
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Bold colors, photorealistic imagery distinguish new baby yogurt packs

Nostalgic baby illustrations coupled with vibrant colors and photorealistic fruit imagery assure mothers of the purity and freshness of new Earth’s Best Organic Baby Yogurt.
Package Case Study
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Heinz and Sargento -- great marketers think alike

Who knew there was a "revolution" underway in the packaging of Heinz Beanz?
Package Case Study
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High Life heightens shelf presence

MillerCoors, Milwaukee, has refreshed multi-bottle packaging for its Miller High Life and Miller High Life Light brand beers.
OFF THE SHELF: Hand soap and pickles--2 takes on package graphics
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OFF THE SHELF: Hand soap and pickles--2 takes on package graphics

Editor Pat Reynolds takes a look at a PET container of hand soap in a pump dispenser and also at a six pack of shelf-stable pickle packs to make a few comments on sustainability and package graphics.

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