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Package Case Study
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Pepsi promo can tells consumers to 'blipp it'

Pepsi launches an interactive mobile marketing campaign around Super Bowl 2015 that lets consumers ‘blipp’ to enter sweepstakes and take a virtual picture with an NFL player.
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
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News
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Aluminum can is still the most recycled beverage container

The U.S. aluminum industry achieves a recycling rate of 67%—its highest since the 1990s.
Aluminum can for new brew.
Package Case Study
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Traditional brew in an untraditional package

What started off as an idea at a local college football game has turned into the launch of a new craft brewery and a new product in the marketplace: Chapman’s American Ale Cider.
News
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Survey: Canned foods stocked in 98% of Americans' kitchens

A peek inside America’s ‘cantry’ reveals eight in 10 Americans don’t go a week without cooking with canned foods.
News
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1 billion tons of steel recycled in 25 years

The Steel Recycling Institute celebrates its 25th anniversary, highlighting achievements such as an 88% recycling rate, increased energy efficiency, and reduced CO2 emissions.
Sleek aluminum can for protein shake.
Package Case Study
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Protein shake in sleek aluminum

Fuel Premium Protein Shake from Nutrie has hit the market in 12-oz aluminum cans.
Aluminum cans for Big Wood Brewery
Package Case Study
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Craft brewer launches cans

Big Wood Brewery, a bold new player on the craft beer scene gaining notoriety for its distinctive brews, has launched four of its award-winning craft beers in cans.
Column/Opinion
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Metal can: challenged, but not dead

Let’s be clear: The metal food and beverage can is not dead, though the casual observer of the U.S. packaging market could be forgiven for thinking so.
Column/Opinion
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Analyzing Budweiser’s bowtie can

Has Budweiser gotten bent out of shape over nothing, or are contoured cans the shape of things to come?
Package Case Study
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Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.

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