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News
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Aluminum beverage can recycling rate reaches 65.1%

The number is a seven percentage-point increase over 2010 and marks solid progress toward the industry’s goal of a 75% recycling rate.
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ReAl
Materials Product Brief
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Ball Corp.: Sustainable aluminum aerosol packaging

Ball Corporation launched a metal technology breakthrough that enables the use of recycled aluminum in the manufacture of extruded aluminum packaging for aerosols.
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Package Case Study
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Resealable latex lid allows for savoring of whisky shots

Scottish Spirits Single Grain Scotch Whiskey in a 12-oz can now comes with a resealable, reusable latex cap that allows for product consumption over time.
Materials Product Brief
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Rexam: Specialty beverage cans

Rexam has added two specialty cans to its line: a 12-oz. SLEEK can and a 16-oz. size can.
Package Case Study
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Cans depict whimsical world of Beanblossom

Oliver Winery adds a 250-mL aluminum can to its Hard Cider brand, known for its humorous and lively artwork, brightly illustrating fictional tales of Americana.
Column/Opinion
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Commentary on MillerCoors punch-top can

MillerCoors still is in the roll-out of its punch-top can campaign, the success of which will be determined by whether consumers are willing to roll with the punches.
Vemma Verve
Package Case Study
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Vemma rebrands with cylindrical HDPE containers

Containers for Verve! Low Carb Shot feature full-body sleeve and continuous-thread closure.
Miller PTC pour
Package Case Study
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Miller scores sales with Punch Top Can

Miller Lite and Miller Genuine Draft cans are scored with a secondary tab that invites beer drinkers to have fun opening it, then enjoy a smoother pour.
Package Case Study
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Pinup girls position value beer brand for growth

Canada’s Sleeman Brewing updates the package design for Old Milwaukee beer with pinup-girl graphics, positioning the brand for growth against major mainstream beers.
Package Case Study
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Craft brewers pick bottle can for limited-edition Chaka ale

A resealable aluminum bottle provides differentiation, as well as light weight and shelf-life advantages for limited-release handcrafted ale.

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