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Method's goal was to change category norms by better understanding the category and its consumers.
Package Case Study
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Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.
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OFF THE SHELF: Bausch + Lomb bottle echoes product qualities
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OFF THE SHELF: Bausch + Lomb bottle echoes product qualities

Jim George describes an intriguing new PET container for Bausch + Lomb's renu multi-purpose solution for contact lens wearers.
The new Jack Daniel signature-embossed bottles, supplied by O-I (www.o-i.com), are being marketed in six sizes--50 mL, 375 mL, 7
Package Case Study
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New design, and a 40% sales boost, for Gentleman Jack

Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males. 
Package Case Study
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Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?
OFF THE SHELF: Ergonomically designed Soft Scrub
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OFF THE SHELF: Ergonomically designed Soft Scrub

Marketing and design editor Jim George points out the ergonomic advantages designed into a trigger spray package for a new Soft Scrub product from the Dial Corp.
Pure-Pro_shake
Package Case Study
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Protein shakes launch in aluminum bottles

ABB (American Body Building) has introduced Pure Pro® 50 ready-to-drink shakes in recloseable, lightweight, 16-oz Alumi-Tek aluminum bottles from Ball Corporation.
Package Case Study
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Sustainable plastic wine bottle

A UK wine merchant has launched two new wine ranges packaged in a unique plastic bottle that has been proven to keep wine fresh for at least two years and is environmentally friendly.
Package Case Study
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Belgian brewer believes in PET barrier bottles

Belgian brewer believes in PET barrier bottles Belgium-based Martens Brewery is using stretch blow-molded, barrier-coated PET bottles to package beers in three sizes: 0.5-L, 0.66-L, and 1-L.
Package Case Study
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Canadian spring-water company takes the 100% rPET plunge

Following years of R&D, Naya Water becomes the first bottler of still water to employ a 100% recycled PET container.
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Machine Case Study
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Robotic handling of bottles sets the bar high

Maximum versatility, minimal operator involvement, gentle handling, high speed, and automated end-of-arm tooling changes are highlights at VCP champagne plant.

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