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Polenghi_PLA_bottle
Package Case Study
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European juice packager pioneers first extrusion-blown PLA bottle

Polenghi of Italy employs a low carbon-footprint bioplastic bottle for its new Bio organic lemon juice brand.
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Greater>Than
Package Case Study
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PET bottle flexes with hot filling

A sports/hydration beverage based on coconut water has been introduced in the first 20-oz stock PowerFlex PET container.
Package Case Study
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Groovy beverage bottle builds green credibility, reduces weight 15%

If LIV Organic's all-natural sports drink is "like Gatorade without the garbage," as its Web site advertises, then its new bottle is like a premium, 16.9-oz PET container without the weight, and with less cost.
OFF THE SHELF: P&G breakthrough with PP
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OFF THE SHELF: P&G breakthrough with PP

Procter & Gamble pushes the boundaries of injection stretch blow molding with its range of household products packaged in bottles blown from polypropylene preforms.
Yes_to_Carrots
Package Case Study
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Yes To says 'yes' to airless dispensers for hair and skin care products

All-plastic pump helps Yes To introduce Yes to Carrots facial moisturizer. Yes to Tomatoes and Yes to Cucumbers will come next.
 the company selected a package that both looked and performed differently from competitors' packages and also conveyed the qual
Package Case Study
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AriZona's high-tech bottle gives functional beverages a boost

For AriZona Beverage Co., the package is the primary method of communication with consumers, so when it introduced RESCUE Water in the functional beverage aisle, the company selected a package that both looked and performed differently from competitors' packages and also conveyed the quality of the product.
Package Case Study
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New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
MADE_beverage
Package Case Study
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Tenaya launches high-acid, shelf-stable beverages in aseptic PET bottles

Reportedly among the first of its kind in North America, the organic beverages use bottles with a barrier coating.
OFF THE SHELF: Arizona Rescue Water relies on packaging
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OFF THE SHELF: Arizona Rescue Water relies on packaging

Whether it's nutraceutical, vitamin-fortified, or just plain tasty and refreshing, Arizona Rescue Water uses packaging for shelf impact and differentiation. Jim Butschli reports.
OFF THE SHELF: L'Oreal's cleverly functional package
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OFF THE SHELF: L'Oreal's cleverly functional package

Senior editor Anne Marie Mohan demonstrates how a skin scrubbing device becomes part of the packaging in L'Oreal's new go 360 Clean exfoliating scrub.

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