New Media Director Dave Newcorn comes off the sidelines with colorful commentary on the even more colorful packages he bought recently on the part of Chicago's Argyle Street that is sometimes called New Chinatown.
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Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.