Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
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If LIV Organic's all-natural sports drink is "like Gatorade without the garbage," as its Web site advertises, then its new bottle is like a premium, 16.9-oz PET container without the weight, and with less cost.
For AriZona Beverage Co., the package is the primary method of communication with consumers, so when it introduced RESCUE Water in the functional beverage aisle, the company selected a package that both looked and performed differently from competitors' packages and also conveyed the quality of the product.