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 the company selected a package that both looked and performed differently from competitors' packages and also conveyed the qual
Package Case Study
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AriZona's high-tech bottle gives functional beverages a boost

For AriZona Beverage Co., the package is the primary method of communication with consumers, so when it introduced RESCUE Water in the functional beverage aisle, the company selected a package that both looked and performed differently from competitors' packages and also conveyed the quality of the product.
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Package Case Study
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New graphics contemporize Lubriderm lotion's look

Johnson & Johnson has updated the look of its Lubriderm Skincare lotion, capitalizing on the brand equity of its bottle shape, while adding decorative touches that make the packaging look “more contemporary, attractive, and impactful on shelf,” says Sherry Thompson, Lubriderm senior brand manager.
MADE_beverage
Package Case Study
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Tenaya launches high-acid, shelf-stable beverages in aseptic PET bottles

Reportedly among the first of its kind in North America, the organic beverages use bottles with a barrier coating.
OFF THE SHELF: Arizona Rescue Water relies on packaging
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OFF THE SHELF: Arizona Rescue Water relies on packaging

Whether it's nutraceutical, vitamin-fortified, or just plain tasty and refreshing, Arizona Rescue Water uses packaging for shelf impact and differentiation. Jim Butschli reports.
OFF THE SHELF: L'Oreal's cleverly functional package
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OFF THE SHELF: L'Oreal's cleverly functional package

Senior editor Anne Marie Mohan demonstrates how a skin scrubbing device becomes part of the packaging in L'Oreal's new go 360 Clean exfoliating scrub.
Method's goal was to change category norms by better understanding the category and its consumers.
Package Case Study
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Category's 'dirty secrets' lead to detergent breakthrough

A jolt of inspiration often can bring about innovation that disrupts a product category when creative teams think about product and package development differently than the competition does.
OFF THE SHELF: Bausch + Lomb bottle echoes product qualities
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OFF THE SHELF: Bausch + Lomb bottle echoes product qualities

Jim George describes an intriguing new PET container for Bausch + Lomb's renu multi-purpose solution for contact lens wearers.
The new Jack Daniel signature-embossed bottles, supplied by O-I (www.o-i.com), are being marketed in six sizes--50 mL, 375 mL, 7
Package Case Study
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New design, and a 40% sales boost, for Gentleman Jack

Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males. 
Package Case Study
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Soft Scrub extends brand by changing cleaning behavior

Are you looking to create a brand extension?
OFF THE SHELF: Ergonomically designed Soft Scrub
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OFF THE SHELF: Ergonomically designed Soft Scrub

Marketing and design editor Jim George points out the ergonomic advantages designed into a trigger spray package for a new Soft Scrub product from the Dial Corp.

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