For San Diego’s first craft distiller, Ballast Point Brewing & Spirits, new packaging is playing a critical role in conveying a brand message for its line of spirits including Fugu Vodka, Old Grove Gin, Three Sheets Rum, and Devil’s Share Whiskey.
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A striking bottle with an even more arresting backstory, a new 500-mL PET package for Forces Sauces, sold in the U.K., cleverly conveys the brand’s mission: to raise money in support of disabled and vulnerable ex-servicemen and women, as well as those currently serving in the military.