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Cartons and boxes

Materials Product Brief
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Zip-Pak: Resealable carton

Zip-Pak's Zipbox is a carton that combines the structural benefits of traditional cartons with the convenience and resealability of flexible pouches.
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Sweetleaf
Package Case Study
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Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
OFF THE SHELF: Digital printing suits organic teas
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OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.
FASHION FORWARD. U by Kotex cartons take their bold visual cues--a rich black background accented with bright colors--from fashi
Package Case Study
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New Kotex brand: Discreetness makes a bold statement

Kimberly-Clark identifies a feminine care products ‘language’ among young women and launches fashionable U by Kotex cartons and tins that reduce the embarrassment.
BEFORE & AFTER. Shown below left is the perforated case that came before the tray-plus-hood format above. On-shelf presentation
Package Case Study
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P&G optimizes its shelf-ready packaging

Packaging professionals at P&G’s Schwalbach, Germany, office have greatly improved the shelf-ready secondary packs used for feminine care products.
OFF THE SHELF: General Mills tries retro packs at Target
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OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.
Package Case Study
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Kimberly-Clark breaks the rules in facial-tissue aisle

 
Rondo_carton
Package Case Study
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Credit card-sized pack wins pharmaceutical award

A wallet pack for Switzerland dental product company FKG Dentaire earns recognition.
Package Case Study
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Minute Maid design embraces the artful composition of fruit

Look elsewhere around the store for inspiration. That’s one way for brand marketers to bring a fresh look to their categories.
Package Case Study
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Godiva goes green while printing gold

Godiva trims more than 30% of its printing costs by switching from an imported specialty paper to a foil metallic coated paper. Sustainability gains are impressive.

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