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Cartons and boxes

Sensodyne
Package Case Study
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GSK's new Sensodyne pack bubbles with tactile feel

Oral care packs utilize a 3D feature that simulates the effect of looking at a life-like model of a tooth, close-up images that describe product benefits, and a bevelled carton edge.
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Video: Hi-res printing on corrugated trays
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Video: Hi-res printing on corrugated trays

Watch corrugated trays of canned corn receive high-res PZ/4 Series III coding.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Video: Large-character case coding
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Video: Large-character case coding

Large-character shift and date codes printed on corrugated cases.
[CustomContent/LeadGenCampaign/SupplierSubmitted]
Package Case Study
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Refreshed packs reflect improved Luvs diaper

 
Materials Product Brief
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Zip-Pak: Resealable carton

Zip-Pak's Zipbox is a carton that combines the structural benefits of traditional cartons with the convenience and resealability of flexible pouches.
Sweetleaf
Package Case Study
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Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
OFF THE SHELF: Digital printing suits organic teas
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OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.
FASHION FORWARD. U by Kotex cartons take their bold visual cues--a rich black background accented with bright colors--from fashi
Package Case Study
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New Kotex brand: Discreetness makes a bold statement

Kimberly-Clark identifies a feminine care products ‘language’ among young women and launches fashionable U by Kotex cartons and tins that reduce the embarrassment.
BEFORE & AFTER. Shown below left is the perforated case that came before the tray-plus-hood format above. On-shelf presentation
Package Case Study
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P&G optimizes its shelf-ready packaging

Packaging professionals at P&G’s Schwalbach, Germany, office have greatly improved the shelf-ready secondary packs used for feminine care products.
OFF THE SHELF: General Mills tries retro packs at Target
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OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.

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