Folding carton

The Kiss Me design is sprinkled with floral and sealed with a kiss from Betsey.
Package Case Study
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Tissue box designs encourage self-expression

To excite consumers’ creative side, fashion designer Betsey Johnson creates bright and bold graphics in four themes for Kleenex brand facial tissue.
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Materials Product Brief
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Uncoated recycled board for digital presses

Sonoco’s EcoTect becomes first uncoated recycled board to be certified for H-P Indigo specifications.
CKB multilayer kraft back board
Materials Product Brief
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Stora Enso: Multilayer kraft back board

Stora Enso's CKB board has been improved to enable lightweighting.
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Consumer with 3M Scotch Tape carton
Package Case Study
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'Empty' box design delivers brand message

A seemingly empty box for 3M’s Scotch Magic Tape holds five rolls of replacement tape, emphasizing the ‘invisible’ nature of the adhesive product through packaging.
Shure headphones
Package Case Study
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Audio brand enters retail with bolder, brighter design

Bright colors differentiate packaging for a line of high-quality, budget-priced headphones from Shure. Up-close product photography emphasizes sound quality.
Package Case Study
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Digital watermarking assists in Cooking Light

Time Inc.’s Cooking Light brand—including its monthly magazine and line of prepared meals for retail—prides itself on giving its consumers the tools to make it easier to get healthy, delicious meals on the table.
New design
Package Case Study
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Betty is reimagined for the modern mom

A redesign for the complete Betty Crocker baking product line puts desserts in inviting kitchen contexts to appeal to the modern mom’s desire for classic values and authenticity.
Column/Opinion
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A converted converter

Of all the topics of conversation that percolated at the recent Graph Expo in Chicago, one that surfaced frequently was the one about how commercial printers are eyeing the packaging materials market now that their traditional markets—magazines, catalogues, direct sales materials—have been hit so hard by the digital revolution.
Materials Product Brief
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Rondo-Pak: Multi-media cartons

Innovative cartons harness the power of digital media for point-of-purchase or point-of-use consumer messaging.
Package Case Study
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New box for inflight meals takes off

Scandinavian Airlines uses sturdy folding box for its inflight meals that exhibits a low weight, a good hand feel, and an attractive appearance.

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