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Folding carton

Package Case Study

Established stevia brand refreshes packaging for greater green mileage

100% recycled material and a smaller package size reflect Wisdom Natural Brands’ commitment to the environment.
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
FASHION FORWARD. U by Kotex cartons take their bold visual cues--a rich black background accented with bright colors--from fashi
Package Case Study

New Kotex brand: Discreetness makes a bold statement

Kimberly-Clark identifies a feminine care products ‘language’ among young women and launches fashionable U by Kotex cartons and tins that reduce the embarrassment.
OFF THE SHELF: General Mills tries retro packs at Target
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OFF THE SHELF: General Mills tries retro packs at Target

Senior editor Anne Marie Mohan spotted a "new" look that was actually retro when she visited a Target store recently. Hear her observations on this clever promo that puts packaging front and center.
Package Case Study

Kimberly-Clark breaks the rules in facial-tissue aisle

Package Case Study

Credit card-sized pack wins pharmaceutical award

A wallet pack for Switzerland dental product company FKG Dentaire earns recognition.


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