Long known as a marketer of frozen bakery products, Chicago-based Sara Lee Bakery has expanded into a number of new nonfrozen categories. In its current test of a new bagel chip product, it's relying on some powerful packaging to provide protection and sharp graphics.
Designed for the military, a flameless ration heater is now used for a shelf-stable consumer entree that converts the carton into an oven. HeaterMeals packs 'everything but the appetite' into meals for people on the go.
This year's FPA awards recognized converters for packages that permit product viewing--even touching the product--without compromising package integrity. Reclosable and/or stand-up pouches drive into new product categories.