Shelf presence

Package Case Study
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Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
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Phone_hand_can
Package Case Study
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Cartoon in a can boosts soft drink sales

German grocery chain Edeka Hessenring launches its own-brand cola in a novel six-pack carton, along with augmented reality that lets the ‘Sprudeltier’ out of the can.
Package Case Study
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Passion drives packaging for new Latin liquor brand

The SX brand, which stands for “Sensual” and “eXotic,” includes three varieties.
Package Case Study
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Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again
Sensodyne
Package Case Study
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GSK's new Sensodyne pack bubbles with tactile feel

Oral care packs utilize a 3D feature that simulates the effect of looking at a life-like model of a tooth, close-up images that describe product benefits, and a bevelled carton edge.
OFF THE SHELF: Packages with a colorful Asian flair
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OFF THE SHELF: Packages with a colorful Asian flair

New Media Director Dave Newcorn comes off the sidelines with colorful commentary on the even more colorful packages he bought recently on the part of Chicago's Argyle Street that is sometimes called New Chinatown.
OFF THE SHELF: Elegant tea tins
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OFF THE SHELF: Elegant tea tins

Anne Marie Mohan takes a close look at graceful, tea leaf-shaped tins used for products in the fast-growing wellness category.
Materials Product Brief
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Avery Dennison Corporation: Labels for curved containers

Avery Dennison's Curve Appeal is a patent-pending system that works together with special Fasson Curvy film labels in a machine application process to label complex curved surfaces.

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