Shelf presence

Column/Opinion
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Direct bottle printing may cause sleeve market to shrink

Bottle decorating is approaching a tipping point.
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Softlips gift pack
Package Case Study
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Mentholatum touts Softlips gift packs for the holidays

Lip balm 'to and from' packs aim to entice consumers to purchase them as gifts for under $5.
News from Tokyo Pack: Augmented reality brings a coupon to the consumer
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News from Tokyo Pack: Augmented reality brings a coupon to the consumer

OSP’s Smart Label takes advantage of augmented reality to show consumers a coupon that they can use for a discount on their purchase.
Materials Product Brief
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Croda Polymer Additives : Anti-fog additive for polypropylene food packaging

Croda Polymer Additives’ Atmer 7373 is a new anti-fog concentrate, which is said to provide a solution to fogging in clear polypropylene food packaging in both hot and cold fogging applications.
Frezyderm
Package Case Study
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Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
FPA Gold Award winner for Printing Achievement.
Package Case Study
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Mexican company wins with Ganador dog food package printing

Seems that no matter what the economic condition, many of us want to treat our pets well, be it in the U.S. or elsewhere.
Lid and sidewall decorations both say 'healthful.'
Package Case Study
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Packaging boosts a margarine's brand

Benevita Margarine—with its highly beneficial fatty acids obtained from evening primrose seeds--has had a major impact on health-conscious consumers in Poland since June 2011, and the package does a good job of announcing the product’s unique health benefits.
OWU Smiler bottle
Package Case Study
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Dual-cavity bottle helps pay tribute to Jackie Robinson

Ohio Wesleyan University first to use Smiler bottle, with a shrink label that makes the package look like a baseball.
Package Case Study
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Simplicity differentiates Australian beer brand

For its contemporary beer brand, Vale Ale, McLaren Vale Beer Co. of South Australia uses a package design from Parallax Design that differentiates the brew from the category norm with its simplicity and modernity.
Phone_hand_can
Package Case Study
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Cartoon in a can boosts soft drink sales

German grocery chain Edeka Hessenring launches its own-brand cola in a novel six-pack carton, along with augmented reality that lets the ‘Sprudeltier’ out of the can.

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