Caprice des Dieux is a popular cheese brand in France immediately recognized by its oval-shaped, blue paperboard carton. So when French cheese marketer Bressor launched a brand extension called Caprice des Anges, it was essential that the new product’s packaging build on the equity already established by its Caprice des Dieux.
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Ukrainian importers of the Smirnoff brand of vodka overcame counterfeit sales this spring by adding a clear polyvinyl chloride neck shrink sleeve that features an optically variable device (OVD) to ensure product brand identity.
Rayovac, Madison, WI, launched a new six-pack AA battery package in November 2000. It uses clear, reclosable recycled polyethylene terephthalate (RPET) clamshells in combination with a hole-punched header card that makes it peggable for display.