Caprice des Dieux is a popular cheese brand in France immediately recognized by its oval-shaped, blue paperboard carton. So when French cheese marketer Bressor launched a brand extension called Caprice des Anges, it was essential that the new product’s packaging build on the equity already established by its Caprice des Dieux.
Ukrainian importers of the Smirnoff brand of vodka overcame counterfeit sales this spring by adding a clear polyvinyl chloride neck shrink sleeve that features an optically variable device (OVD) to ensure product brand identity.
Rayovac, Madison, WI, launched a new six-pack AA battery package in November 2000. It uses clear, reclosable recycled polyethylene terephthalate (RPET) clamshells in combination with a hole-punched header card that makes it peggable for display.